"Develop a Magnetic Personality"

PERSONALITY is the constitutional, mental, social, and emotional characteristic that gives personal identity to individuals, There is something about one's personality which cannot be captured by the photographer or artists nor is it capable of description, yet we all know that it has a great deal to do with one's success in life.

One of the reasons that so many fail to get what they want out of life is that their personalities repel rather than attract. Too often we think that a "front" or "put on" will get us by this fundamental success principle. Personality is not something that you can turn on and off like a light or dab on like lipstick or powder. There is more to personality than one's personal appearance. This is but one of the thirty-six traits of a pleasing personality which we will have a look at in this chapter.

We are not born with a pleasing personality for it is an uninhabitable trait. It must be cultivated through social intercourse once we have learned the many traits that make up its being. Study these traits. Learn them well. Then appropriate and apply them. As you do, your "new self" will reflect in a winning, pleasing and magnetic personality.